TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin.
AU  - Brady, Mairead.
AU  - Goodman, Malcolm.
AU  - Hansen, Torben.
TI  - Marketing Management
SN  - 9781292106083
U1  - 658.8 KOT 3rd Edn
PY  - 2009///
CY  - Edinburgh
PB  - Pearson Education Limited
KW  -  Business and Management
KW  - Marketing Management
KW  - Marketing Europe Management
N2  - This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources
UR  - https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5175069
ER  -