02013nam a22002417a 4500 SNU 20230413235541.0 230413b |||||||| |||| 00| 0 eng d 9781408250273 9780273694502 2nd 658.56 BAK Baker, Michael. Hart, Susan. Product Strategy and Management / Michael Baker and Susan Hart Harlow : Pearson Education, Limited, 2007. xviii, 542 p. From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Product management New products-Management-Case studies Case studies https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5186176&query=+Product+Strategy+and+Management eBook ddc ER 60172 60172 0 0 ddc 0 1 SNUL SNUL REF 2023-04-13 ProQuest 0 658.56 BAK ER124 2023-04-13 00:00:00 https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5186176&query=+Product+Strategy+and+Management 2023-04-13 ER eBook