@book{60360,
	author = {Jhatta, Arnav. and Under Supervision of Dr. Naveen Babu.},
	title = {Designing Dynamic Pricing Strategies For Retailers Using BIG Data Analytics at Bain and Co.},
	publisher = {"Department of Electrical Engineering, School of Engineering"},
	year = {2023.},
	address = {" Shiv Nadar University, Dadri"}
}