01717nam a22002537a 450000500170000000800410001702000180005802800240007608200150010010000220011510000210013710000240015824500410018225000110022326000420023430000190027636500130029552010330030865000210134165000280136265000290139065000220141970000220144120230713114942.0230713b        |||||||| |||| 00| 0 eng d  a9789352865284  a: Donated by Hostel  a658.84 KEE  aKeegan, Warren J.  a; Green, Mark C.  a; Keegan, Warren J.  aGlobal marketingc/ Warren J Keegan.  a: 9th.  a, New Delhib: Pearson Indiac, 2018.  a624p.c: 30cm.  bDonated   a"Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment."  aExport marketing  aMarketing international  aInternationale marketing  aGlobal marketing.  a Warren J Keegan.