01767nam a22002777a 4500 20230713114942.0 230713b |||||||| |||| 00| 0 eng d 9789352865284 : Donated by Hostel 658.84 KEE Keegan, Warren J. ; Green, Mark C. ; Keegan, Warren J. Global marketing / Warren J Keegan. : 9th. , New Delhi : Pearson India , 2018. 624p. : 30cm. Donated "Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment." Export marketing Marketing international Internationale marketing Global marketing. Warren J Keegan. BOOK 60637 60637 0 0 ddc 0 0 SNUL SNUL 2023-07-13 Donated from Hostel 0 658.84 KEE G3220 2023-07-13 00:00:00 2023-07-13 BOOK