TY  - BOOK
AU  - Lafley, A. G.
AU  - ; Charan, Ram.
AU  - A. G. Lafley.
TI  - The game-changer : : how you can drive revenue and profit growth with innovation
SN  - 9780307381736
U1  - 658.4092 LAF 
PY  - 2008///
CY  - , New York
PB  - : Crown Business
KW  - Corporations Growth
KW  - Leadership
KW  - Management
KW  - Creative ability in business
N2  - We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers
ER  -