01862nam a22002297a 450000500170000000800410001702000180005802801040007608200160018010000240019624500620022026000520028230000480033436500090038250504210039152006840081265000140149665000210151065000220153165000560155370000230160920230927123644.0230927b        |||||||| |||| 00| 0 eng d  a9780803955462  a: Zafaa Book & Distributorsb: 313/56F, 49A, Anand Nagar, Inderlok, Delhi.c: ZBD0180d: 25/09/2023  a658.802 CHO  aChonko, Lawrence B.  aEthical decision making in marketingc/Lawrence B Chonko.  a, Thousand Oaksb; SAGE Publicationsc, ©1995.  a xi, 315 pages b: illustrations c; 24 cm.  b7000  aEthics, business, and marketing
Conflict: the root of ethical problems
Decision making when ethical considerations are involved
The work environment and ethical decisions
How marketers have responded to ethical problems
Ethics and marketing information decisions
Ethics and product decisions
Ethics and pricing decisions
Ethics and advertising decisions
Ethics and selling decisions
Ethics and distribution decisions  aDaily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations.  aMarketing  aMarketing Ethics  aEthische aspecten  aMarketing Decision making Moral and ethical aspects  aLawrence B. Chonko