01922nam a22002537a 4500 20230927123644.0 230927b |||||||| |||| 00| 0 eng d 9780803955462 : Zafaa Book & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, Delhi. : ZBD0180 : 25/09/2023 658.802 CHO Chonko, Lawrence B. Ethical decision making in marketing /Lawrence B Chonko. , Thousand Oaks ; SAGE Publications , ©1995. xi, 315 pages : illustrations ; 24 cm. 7000 Ethics, business, and marketing Conflict: the root of ethical problems Decision making when ethical considerations are involved The work environment and ethical decisions How marketers have responded to ethical problems Ethics and marketing information decisions Ethics and product decisions Ethics and pricing decisions Ethics and advertising decisions Ethics and selling decisions Ethics and distribution decisions Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the last two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Chonko deals with one of the major concerns about ethical treatments - the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations. Marketing Marketing Ethics Ethische aspecten Marketing Decision making Moral and ethical aspects Lawrence B. Chonko BOOK 60871 60871 0 0 ddc 0 1 SNUL SNUL 2023-09-27 Zafaa Books 7000.00 0 658.802 CHO 29579 2023-10-05 00:00:00 2023-09-27 BOOK