01704nam a22002417a 4500 20240807134942.0 240807b |||||||| |||| 00| 0 eng d 9781584230700 : Raghav Books Pvt. Ltd. : A-184, A, Nand Gram, Ghaziabad,U.P. : 870 : 5/8/2024 659.3 MCL McLuhan, Marshall. ;Fiore, Quentin. The Medium is the Massage : An Inventory of Effects. /Marshall McLuhan. New York : Penguin , 1966. 159p. : 18cm. 665 With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. Society and technology Communication Economic Marshall McLuhan BOOK 62193 62193 0 0 ddc 0 0 SNUL SNUL 2024-08-07 Raghav Books Pvt. Ltd. 665.00 0 659.3 MCL 30309 2024-08-07 00:00:00 2024-08-07 BOOK