01757nam a22001937a 4500 20250410150101.0 250410b |||||||| |||| 00| 0 eng d 9789352808267 Donated by Dr.Anil Chhalla 658.11 TRI Tripathi, Nistha No Shortcuts : rare insights from 15 successful start-up founders \Tripathi, Nistha New Delhi : SAGE , 2018 xxiv, 279 p. Won 3rd position in The Bangalore Business Literature Festival CK Prahlad Award for Best Business Books 2019 Ranked 100th among 190 countries for ease of doing business, India is not the choicest place for start-ups. Only a handful of founders have been able to beat the odds. What’s in their journey that can be dissected and emulated? This curiosity led Nistha Tripathi to pursue these founders, who rose from humble beginnings yet made a dent in the Indian start-up universe, including a couple of founders from the Silicon Valley. This book is a record of her 18-month odyssey. In her incisive one-on-one interviews with 15 ambitious founders from India, including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal and Tarun Mehta among others, Nistha uncovers the decisions and insights that led these start-up founders to find their unique roadmap to success. One thing underlined all the stories—the founders’ belief in ‘No Shortcuts’. Read the never-heard stories of Freshworks, Faasos, Unacademy, Zerodha, Slideshare, Pulse, Aspiring Minds, Madhouse/Morpheus, Akosha, Ather Energy, Instablogs, Greyb, LikeaLittle, Wingify and Fashiate. Management ;New business enterprises ;Entrepreneurship - Case studies BOOK 62994 62994 0 0 ddc 0 0 SNUL SNUL 2025-04-10 Donated by Dr. Anil Chhalla 0 658.11 TRI G4074 2025-04-10 00:00:00 2025-04-10 BOOK