00463nam a2200109Ia 4500008004100000100002000041245005000061260010000111300001500211650007900226700004800305250624s9999||||xx |||||||||||||| ||und||  aHarsh Choudhary 0aBusiness growth and user retention during IPL  aShiv Nadar University, DadribDepartment of Electrical Engineering, School of Engineeringc2025  a24p.c26cm  aEngineeringElectrical EngineeringElectronics and Communication Engineering  aUnder supervision of Dr. Rohit Sachin Kumar