01431nam a22002177a 450000500170000000800410001702000180005802800350007608200150011110000260012610000220015224500850017426000280025930000190028736500070030652008280031365000170114165000160115865000140117470000250118820250919124644.0250919b        |||||||| |||| 00| 0 eng d  a9781649195418  aDonated by Shraddha anu Shekar  a823.01 SHE  aShekar, Shraddha Anu.  a; Shekar, Pravin.  aThe Ghatotkacha Gameb: Marketing Lessons from Mythology.c/Shraddha Anu Shekar.  b: Notion Pressc, 2020.  a110p.c: 22cm.  b00  aTHE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.  aMahabharatha  aGhatotkacha  aMythology  aShraddha Anu Shekar.