TY  - BOOK
AU  - Charan,Ram
TI  - What the Customer wants you to Know: :How everybody needs to think differently about sales
SN  - 9780143065685
U1  - 658.81 CHA 
PY  - 2008///
CY  - New Delhi 
PB  - :Penguin Books 
KW  - Management and Auxilary Services
KW  - General management
ER  -