01846nam a22001937a 4500 20260528122105.0 260528b |||||||| |||| 00| 0 eng d 9781442615342 362.106 PAR Parsons, Patricia J. Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age / Patricia J. Parsons Second edition Toronto : University of Toronto Press , 2013. xii, 199 p. ; 24 cm. The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority. Communication and administration in healthcare services Organizational communication VC OFFICE 68240 68240 0 0 ddc 0 1 SNUL SNUL 2026-05-28 0 362.106 PAR VC548 2026-05-28 12:21:46 2026-05-28 VC OFFICE Books Received from VC office