01997nam a22002057a 450000500170000000800410001702000180005808200160007610000250009224501160011725000190023326000520025230000260030452011930033065000600152365500330158394200150161699900170163195201430164820260528122105.0260528b        |||||||| |||| 00| 0 eng d  a9781442615342  a362.106 PAR  aParsons, Patricia J.  aBeyond Persuasionb: Communication Strategies for Healthcare Managers in the Digital Agec/ Patricia J. Parsons  aSecond edition  aTorontob: University of Toronto Pressc, 2013.  axii, 199 p.c; 24 cm.  aThe advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.  aCommunication and administration in healthcare services  aOrganizational communication  cVC OFFICE   c68240d68240  00102ddc4071aSNULbSNULd2026-05-28l0o362.106 PARpVC548r2026-05-28 12:21:46w2026-05-28yVC OFFICEzBooks Received from VC office