: The Social and Cultural Impact of Neoliberal Reforms Ganguly-Scrase, Ruchira. creator Scrase, Timothy J. text Globalization--Economic aspects--India Oxon, London : Routledge , 2011 Special Indian Edition monographic eng

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xiii, 194 p. ; 24 cm Globalisation and the Middle Classes in India: The Social and Cultural Impact of Neoliberal Reforms examines how economic liberalization and globalization have affected India's lower middle classes. Based on extensive ethnographic research and interviews, the authors challenge the common assumption that all middle-class Indians have benefited equally from neoliberal reforms. The book explores the economic and cultural consequences of globalization, including rising living costs, consumerism, employment restructuring, workplace changes, gender relations, education, the growing importance of English, and the influence of global media and television. It highlights the mixed and often contradictory responses of middle-class families to economic reforms. The study is valuable for students and researchers in sociology, anthropology, development studies, globalization studies, and contemporary Indian society. / Ruchira Ganguly-Scrase and Timothy J. Scrase Middle class--India 305.55 GAN 9780415441162 260616 20260616110306.0