TY  - BOOK
AU  - Ganguly-Scrase, Ruchira.
AU  - Scrase, Timothy J.
TI  - Globalisation and the Middle Classes in India: : The Social and Cultural Impact of Neoliberal Reforms
T2  - Routledge contemporary South Asia series
SN  - 9780415441162
U1  - 305.55 GAN 
PY  - 2011///
CY  - Oxon, London
PB  - : Routledge
KW  - Middle class--India
KW  - Globalization--Economic aspects--India
N2  - Globalisation and the Middle Classes in India: The Social and Cultural Impact of Neoliberal Reforms examines how economic liberalization and globalization have affected India's lower middle classes. Based on extensive ethnographic research and interviews, the authors challenge the common assumption that all middle-class Indians have benefited equally from neoliberal reforms.

The book explores the economic and cultural consequences of globalization, including rising living costs, consumerism, employment restructuring, workplace changes, gender relations, education, the growing importance of English, and the influence of global media and television. It highlights the mixed and often contradictory responses of middle-class families to economic reforms.

The study is valuable for students and researchers in sociology, anthropology, development studies, globalization studies, and contemporary Indian society
ER  -