01827nam a22002297a 450000500170000000800410001702000180005808200150007610000290009124501540012025000270027426000390030130000260034049000450036652009220041165000240133365500430135770000230140094200150142399900170143895201420145520260616110306.0260616b        |||||||| |||| 00| 0 eng d  a9780415441162  a305.55 GAN  aGanguly-Scrase, Ruchira.  aGlobalisation and the Middle Classes in Indiab: The Social and Cultural Impact of Neoliberal Reformsc/ Ruchira Ganguly-Scrase and Timothy J. Scrase  aSpecial Indian Edition  aOxon, Londonb: Routledgec, 2011.  axiii, 194 p.c; 24 cm  aRoutledge contemporary South Asia series  aGlobalisation and the Middle Classes in India: The Social and Cultural Impact of Neoliberal Reforms examines how economic liberalization and globalization have affected India's lower middle classes. Based on extensive ethnographic research and interviews, the authors challenge the common assumption that all middle-class Indians have benefited equally from neoliberal reforms.

The book explores the economic and cultural consequences of globalization, including rising living costs, consumerism, employment restructuring, workplace changes, gender relations, education, the growing importance of English, and the influence of global media and television. It highlights the mixed and often contradictory responses of middle-class families to economic reforms.

The study is valuable for students and researchers in sociology, anthropology, development studies, globalization studies, and contemporary Indian society.  aMiddle class--India  aGlobalization--Economic aspects--India  aScrase, Timothy J.  cVC OFFICE   c69320d69320  00102ddc4071aSNULbSNULd2026-06-16l0o305.55 GANpVC081r2026-06-16 11:04:04w2026-06-16yVC OFFICEzBooks Received from VC office