TY  - BOOK
AU  - McMillan, John 
TI  - Games, Strategies, and Managers: : A History and Criticism of Presidential Campaign Advertising: How Managers Can Use Game Theory to Make Better Business Decisions
SN  - 9780195108033
U1  - 658.403 MCM 
PY  - 1996///.
CY  - New York 
PB  - :Oxford Univesity Press
KW  - Management
KW  - Business
KW  - Managers
KW  - Decision making
ER  -