01996nam a2200217Ia 4500 20260630100029.0 260630s9999||||xx |||||||||||||| ||und|| 9788184957181 153.852 ZUK 23 Zuker, Elaina. Seven Secrets of Influence / Elaina Zuker. First edition. Mumbai : Jaico Publishing House: Jaico Publishing House , 2015. xii, 276 p. ; 22 cm. Seven Secrets of Influence is a practical guide that explains how influence is a learnable interpersonal skill rather than an innate personality trait. Elaina Zuker presents seven core principles that help readers communicate more effectively, build trust, and positively influence the decisions and behaviour of others in both professional and personal situations. The book emphasizes that successful influence depends on understanding people, adapting communication styles, and developing strong relationships. The book covers techniques such as establishing rapport through verbal and non-verbal communication, improving active listening skills, recognizing how people make decisions, presenting ideas persuasively, adapting communication to different personalities, negotiating effectively, resolving conflicts, and encouraging cooperation. Numerous workplace examples and practical exercises demonstrate how these strategies can improve leadership, teamwork, customer relations, and organizational performance. Written in an accessible style, the book is intended for managers, supervisors, executives, entrepreneurs, trainers, and students of management and business communication. It serves as a practical resource for developing communication competence, leadership effectiveness, and professional influence in today's collaborative work environment. Influence (Psychology). Interpersonal communication. Leadership. Persuasion (Psychology). VC OFFICE 69813 69813