01568nam a2200193Ia 450000500170000000800410001702000180005808200200007610000270009624500490012325000310017226000420020330000440024552009990028965000290128865000160131765000150133365000260134820260630100029.0260630s9999||||xx |||||||||||||| ||und||  a9788132109624  a650.071 MIL223  aMiller, Susan, editor. 4aThe Essential MBAc/ edited by Susan Miller.  aFirst South Asian edition.  aNew Delhib: SAGE South Asiac, 2012.  axxii, 376 p.b: illustrationsc; 24 cm.  aThe Essential MBA, edited by Susan Miller, is a comprehensive introduction to the major disciplines taught in Master of Business Administration (MBA) programmes. The book brings together contributions from experienced academics and practitioners to provide readers with a clear understanding of the concepts, theories, and practical applications of modern business management. It is designed both for students beginning an MBA and for professionals seeking to refresh their management knowledge. The book covers a broad range of subjects, including strategic management, organizational behavior, leadership, marketing, accounting, finance, economics, operations management, human resource management, entrepreneurship, and business ethics. Each chapter introduces key concepts in an accessible manner and is supported by case studies, definitions of important terms, chapter summaries, and questions for reflection, helping readers connect theoretical ideas with real-world business situations.  aBusiness administration.  aManagement.  aMarketing.  aStrategic management.