TY - BOOK AU - Malik, Pravir. TI - The Fractal Organization: : Creating Enterprises of Tomorrow SN - 9789351502449 U1 - 302.35 MAL 23 PY - 2015/// CY - New Delhi PB - : SAGE Publications Pvt. Ltd. KW - Organizational change—Philosophy KW - Organizational development KW - Organizational sociology KW - Organization—Philosophy N2 - The Fractal Organization: Creating Enterprises of Tomorrow by Pravir Malik introduces an innovative model for understanding and designing organizations using the concept of fractals—self-repeating patterns found in nature. The author argues that organizations, individuals, markets, and societies exhibit recurring structural patterns and that recognizing these patterns enables organizations to become more resilient, adaptive, and sustainable in rapidly changing environments. The book is organized into three sections. The first develops the theoretical foundations of the fractal organization, explaining concepts such as the Person Pattern, Business Pattern, Economy Pattern, System Pattern, Evolution Pattern, Fractal Ladder, and the Nature of Progress. The second section provides practical exercises that help readers apply these concepts to personal development, organizational leadership, and institutional transformation. The third section reflects on real-world issues—including organizational design, industry evolution, financial crises, and political developments—to demonstrate how fractal thinking can inform strategic decision-making ER -