TY  - BOOK
AU  - Miller, Susan, editor.
TI  - The Essential MBA
SN  - 9788132109624
U1  - 650.071 MIL 23
PY  - 2012///
CY  - New Delhi
PB  - SAGE South Asia
KW  - Business administration
KW  - Management
KW  - Marketing
KW  - Strategic management
N2  - The Essential MBA, edited by Susan Miller, is a comprehensive introduction to the major disciplines taught in Master of Business Administration (MBA) programmes. The book brings together contributions from experienced academics and practitioners to provide readers with a clear understanding of the concepts, theories, and practical applications of modern business management. It is designed both for students beginning an MBA and for professionals seeking to refresh their management knowledge. The book covers a broad range of subjects, including strategic management, organizational behavior, leadership, marketing, accounting, finance, economics, operations management, human resource management, entrepreneurship, and business ethics. Each chapter introduces key concepts in an accessible manner and is supported by case studies, definitions of important terms, chapter summaries, and questions for reflection, helping readers connect theoretical ideas with real-world business situations
ER  -