TY  - BOOK
AU  - Alexander,Chernev 
AU  - Alexander,Chernev 
TI  - Strategic Marketing Management
SN  - 9781936572151
U1  - 658.8 CHE 
PY  - 2012///.
CY  - USA 
PB  - : Cerebellum
KW  - Management
KW  - Marketing Management
KW  - Business
KW  - Branding
KW  - Promotions
ER  -