TY  - BOOK
AU  - Kumar, V.
AU  - V. Kumar.
TI  - Profitable Customer Engagement: : Concept metrics and strategies
SN  - 9788132113409
U1  - 658.812 KUM 
PY  - 2013///
CY  - New Delhi
PB  - : Sage Publication
KW  - Customer Engagement
KW  - Profitable approach
KW  - Customer management
ER  -