TY - BOOK AU - Babbie, Earl R. TI - The Basics of Social Research SN - 9788131527269 U1 - 300.72 BAB 23 PY - 2015/// CY - New Delhi : PB - Cengage Learning India KW - Qualitative research KW - Quantitative research KW - Social sciences Research Methodology KW - Social surveys N2 - This standard-setting textbook presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. It balances qualitative and quantitative methodologies, introducing students to the "how-tos" and "whys" of social research. The text guides readers through the foundational tenets of inquiry, research design, conceptualization, sampling logics, and data analysis while utilizing contemporary real-world examples to make complex structural procedures accessible and engaging ER -