00986nam a2200229Ia 4500 20260708150741.0 260708s9999||||xx |||||||||||||| ||und|| 9789351503903 23 658.827 AAK Aaker, David Aaker on branding : 20 Principles That Drive Success / David Aaker 1st ed. New Delhi : SAGE Publications India , 2015. xiv, 235 p. ; 24 cm. 0.00 This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets. Brand name products Branding Marketing Strategic planning VC OFFICE 70373 70373 0 0 ddc 0 1 SNUL SNUL 2026-06-26 0.00 0 658.827 AAK VC583 2026-07-08 15:07:41 2026-06-26 VC OFFICE Books Received from VC office