20 Principles That Drive Success Aaker, David creator text xx New Delhi SAGE Publications India 2015 9999 1st ed. monographic und xiv, 235 p. ; 24 cm. This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets. David Aaker Brand name products Branding Marketing Strategic planning 658.827 AAK 9789351503903 260708 20260708150741.0