TY  - BOOK
AU  - Aaker, David
TI  - Aaker on branding: 20 Principles That Drive Success 
SN  - 9789351503903
U1  - 658.827 AAK 23
PY  - 2015///
CY  - New Delhi : 
PB  -  SAGE Publications India
KW  - Brand name products
KW  - Branding
KW  - Marketing
KW  - Strategic planning
N2  - This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets
ER  -