01972nam a22001937a 450000500170000000800410001702000180005808200160007610000140009224500690010626000390017530000190021452014530023365000160168665000230170265000170172570000140174270000220175620260710114752.0260710b        |||||||| |||| 00| 0 eng d  a9788132109785  a658.812 RAO  aRao,Ajit   aThe Little Book of Customer Satisfaction Measurementc/ Ajit Rao  aNew Delhib:Sage Responsec,2012.   a180p. c24cm.   aThe financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement.
This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization.

The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques.

The principles and ideas mentioned in this book come from the authors′ combined experience of nearly 40 years of working with clients in a variety of sectors and industries.  aManagement   afinancial Benefits  aorganization  aRao,Ajit   aChandra, Subhash