01193nam a22002177a 450000500170000000800410001702000180005802801190007608200160019510000180021124501370022926000370036630000240040336500120042752003700043965000460080965000500085565000320090570000180093770000200095520261008135936.0261008b        |||||||| |||| 00| 0 eng d  a9781032478487  a: Zafaa Books & Distributorsb: 313/103A, H.No. 15, Tulsi Nagar, Inderlok, Delhic: ZBD-2026-27-0241d: 05/10/2026  a005.437 TRA  aTravis, David  aThink Like a UX Researcherb: How to Observe Users, Influence Design, and Shape Business Strategy.c/ David Travis & Philip Hodgson.  aBoca Ratonb: CRC Pressc, 2023.  axvi, 336p.b: 24cm.  b5009.87  aThis is not a step-by-step how-to manual. It is a dive-in-anywhere book of 40+ short essays designed to make you think strategically about UX Research.
The core premise: UX Research is not just about methods, it's about mindset. The authors challenge common preconceptions and teach you to think beyond obvious usability tests.
The book is organized in 6 sections.
  aUser interfaces (Computer systems)-Design  aUser interfaces (Computer systems)-Evaluation  aUser-centered system design  aDavid Travis.  aPhilip Hodgson.