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  <titleInfo>
    <title>Think Like a UX Researcher</title>
    <subTitle>: How to Observe Users, Influence Design, and Shape Business Strategy</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Travis, David</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>David Travis.</namePart>
  </name>
  <name type="personal">
    <namePart>Philip Hodgson.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boca Raton</placeTerm>
    </place>
    <publisher>: CRC Press</publisher>
    <dateIssued>, 2023</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 336p. : 24cm.</extent>
  </physicalDescription>
  <abstract>This is not a step-by-step how-to manual. It is a dive-in-anywhere book of 40+ short essays designed to make you think strategically about UX Research.
The core premise: UX Research is not just about methods, it's about mindset. The authors challenge common preconceptions and teach you to think beyond obvious usability tests.
The book is organized in 6 sections.
</abstract>
  <note type="statement of responsibility">/ David Travis &amp; Philip Hodgson.</note>
  <subject>
    <topic>User interfaces (Computer systems)-Design</topic>
  </subject>
  <subject>
    <topic>User interfaces (Computer systems)-Evaluation</topic>
  </subject>
  <subject>
    <topic>User-centered system design</topic>
  </subject>
  <classification authority="ddc">005.437 TRA</classification>
  <identifier type="isbn">9781032478487</identifier>
  <identifier type="">: Zafaa Books &amp; Distributors : 313/103A, H.No. 15, Tulsi Nagar, Inderlok, Delhi</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">261008</recordCreationDate>
    <recordChangeDate encoding="iso8601">20261008135936.0</recordChangeDate>
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