TY  - BOOK
AU  - Travis, David
AU  - David Travis.
AU  - Philip Hodgson.
TI  - Think Like a UX Researcher: : How to Observe Users, Influence Design, and Shape Business Strategy
SN  - 9781032478487
U1  - 005.437 TRA 
PY  - 2023///
CY  - Boca Raton
PB  - : CRC Press
KW  - User interfaces (Computer systems)-Design
KW  - User interfaces (Computer systems)-Evaluation
KW  - User-centered system design
N2  - This is not a step-by-step how-to manual. It is a dive-in-anywhere book of 40+ short essays designed to make you think strategically about UX Research.
The core premise: UX Research is not just about methods, it's about mindset. The authors challenge common preconceptions and teach you to think beyond obvious usability tests.
The book is organized in 6 sections

ER  -