<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01668nam a22002297a 4500</leader>
  <controlfield tag="005">20261008143821.0</controlfield>
  <controlfield tag="008">261008b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780007592517</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">: Brijwasi Books Distributors</subfield>
    <subfield code="b">: H-87, Lalita Park, Laxmi Nagar, Delhi.</subfield>
    <subfield code="c">: BW/000760</subfield>
    <subfield code="d">: 30/09/2026</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.314 KEL</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kelley, Tom.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a"> Creative Confidence</subfield>
    <subfield code="b">: Unleashing The Creative Potential Within Us All.</subfield>
    <subfield code="c">/ Tom Kelley.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London</subfield>
    <subfield code="b"> : Williams Collins </subfield>
    <subfield code="c">, 2013.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">288p.</subfield>
    <subfield code="c">: 24cm.</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">349</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the &#x91;creative types&#x92;. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.

&#x91;Creative Confidence&#x92; is a book that will help each of us be more productive and successful in our lives and in our careers.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Creative Confidence</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Creative Potential</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Art of Innovation</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tom Kelley.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">70874</subfield>
    <subfield code="d">70874</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2026-10-08</subfield>
    <subfield code="e">Brijwasi Book Distributors</subfield>
    <subfield code="g">349.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.314 KEL</subfield>
    <subfield code="p">31859</subfield>
    <subfield code="r">2026-10-08 14:38:36</subfield>
    <subfield code="w">2026-10-08</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2026-10-08</subfield>
    <subfield code="e">Brijwasi Book Distributors</subfield>
    <subfield code="g">349.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.314 KEL</subfield>
    <subfield code="p">31860</subfield>
    <subfield code="r">2026-10-08 14:40:49</subfield>
    <subfield code="w">2026-10-08</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
