02104nam a22002297a 4500 20261019150527.0 261019b |||||||| |||| 00| 0 eng d 9780465051366 : Savera Book Distributors : 4754 Akarshan Bhawan, 23 Ansari Road, Darya Ganj, New Delhi : 26-27/CRB/832 : 19/10/2026 153.35 NOR Norman, Donald A. Emotional design : why we love or hate everyday things. / Donald A. Norman. New York : Basic books. , 2004. x., 257 p. : 18cm. 909 Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. Emotions and cognition. Psychological aspects. Industrial design Don Norman. BOOK 70908 70908 0 0 ddc 0 1 SNUL SNUL 2026-10-19 Savera Book Distributors 909.00 0 153.35 NOR 31900 2026-10-19 15:05:48 2026-10-19 BOOK 0 0 ddc 0 0 SNUL SNUL 2026-10-19 Savera Book Distributors 909.00 1 153.35 NOR 31901 2026-11-22 2026-11-05 14:06:25 2026-11-05 2026-10-19 BOOK