02028nam a22002657a 4500 20261022123619.0 261022b |||||||| |||| 00| 0 eng d 9781616893323 : Brijwasi Book Distributors : H-87, Lalita Park, Laxmi Nagar, Delhi-110092 : BW/000802 : 19/10/2026 741.6 LUP Lupton, Ellen Phillips, Jennifer Cole Graphic Design : The New Basics. / Ellen Lupton. Ed. 2 , New York : Princeton Architectural Press , 2015. 263p. : 20.96 x 1.91 x 22.86cm. 2690 "A longstanding excellent primer, in an equally excellent updated edition."—PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include:• Color• Texture• Rhythm and balance• Hierarchy• Layers• Grids• And much more!The new revised edition features new chapters on:• Visualizing data• Typography• Modes of representation• Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators. Visual communication Commercial art Graphic arts Ellen Lupton ; Jennifer Cole Phillips BOOK 70916 70916 0 0 ddc 0 1 SNUL SNUL 2026-10-22 Brijwasi Book Distributors 2690.00 0 741.6 LUP 31912 2026-10-22 12:37:42 2026-10-22 BOOK 0 0 ddc 0 1 SNUL SNUL 2026-10-22 Brijwasi Book Distributors 2690.00 0 741.6 LUP 31913 2026-10-22 12:38:37 2026-10-22 BOOK