TY - BOOK AU - Kelley, Tom, 1955- TI - The Art of Innovation : : Lessons in creativity from IDEO, America's leading design firm SN - 9781861975836 U1 - 658.4063 KEL PY - 2004/// CY - New Delhi PB - :Viva Books Pvt.Ltd. KW - Creative ability in business KW - , Technological innovations -- Case studies KW - and the art of innovation ER -