TY  - BOOK
AU  -  Parameswaran, M. G. 
TI  -  FCB-Ulka Brand Building Advertising : : concepts and cases
SN  - 9780071078177
U1  - 659.10954 PAR 
PY  - 2001///
CY  - New Delhi 
PB  - : Tata McGraw-Hill Pub. Co.
KW  - Advertising -- Brand name products -- India
KW  - , India- Brand name products
KW  - , Brand name
KW  - ,  FCB-Ulka Advertising
KW  - and  FCB-Ulka Brand Building Advertising
ER  -