TY  - BOOK
AU  -  Fombrun, Charles J.
TI  - Reputation : : realizing value from the corporate image
SN  - 9780875846330
U1  - 659.2 FOM 
PY  - 1996///
CY  - Mass. 
PB  - : Harvard Business School Press
KW  - Corporate image
KW  - , Corporate image -- Case studies
KW  - , Entreprises -- Image
KW  - ,  Fombrun, Charles J
KW  - and Reputation
ER  -