TY  - BOOK
AU  -  Halve, Anand Bhaskar,
TI  - Darwin's Brands Adapting to Succeed
SN  - 9788132107156
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  -  : SAGE, 
KW  - Brand name products -- India
KW  - , Branding (Marketing) -- India
KW  - , Consumers' preferences -- India
KW  - , Economic history
KW  - , Branding - Marketing
KW  - ,  Halve, Anand Bhaskar
KW  - and Darwin's Brands Adapting to Succeed
ER  -