<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00684nam a22001817a 4500</leader>
  <controlfield tag="003">SNU</controlfield>
  <controlfield tag="005">20130911161103.0</controlfield>
  <controlfield tag="008">130911b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780684839240</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">Donated by World Bank</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.827 AAK</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Aaker, David A. </subfield>
    <subfield code="a">, Joachimsthaler, Erich,</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Brand leadership</subfield>
    <subfield code="c">/ David A Aaker and  Erich Joachimsthaler</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York </subfield>
    <subfield code="b">: The Free Press,</subfield>
    <subfield code="c"> 2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">351 p.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="b">Management.</subfield>
    <subfield code="b">, Marketing management.</subfield>
    <subfield code="b">, Brand name products.</subfield>
    <subfield code="b">, Marques de commerce.</subfield>
    <subfield code="b">, Brand name products -- United States -- Management.</subfield>
    <subfield code="b">, Aaker, David A.</subfield>
    <subfield code="b">, and Brand leadership.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">9781</subfield>
    <subfield code="d">9781</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2013-09-11</subfield>
    <subfield code="g">0.00</subfield>
    <subfield code="l">3</subfield>
    <subfield code="o">658.827 AAK</subfield>
    <subfield code="p">9015</subfield>
    <subfield code="r">2023-08-18 00:00:00</subfield>
    <subfield code="s">2023-07-21</subfield>
    <subfield code="w">2013-09-11</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
