TY  - BOOK
AU  - Aaker, David A. 
TI  - Brand leadership
SN  - 9780684839240
U1  - 658.827 AAK 
PY  - 2009///
CY  - New York 
PB  - : The Free Press
KW  - Management
KW  - , Marketing management
KW  - , Brand name products
KW  - , Marques de commerce
KW  - , Brand name products -- United States -- Management
KW  - , Aaker, David A
KW  - , and Brand leadership
ER  -