SNU Library Search for 'index-term-genre:" Advertising."'

Repositioning : marketing in an era of competition, change and crisis.

]]> By Trout, Jack. | Rivkin, Steve..
New York | New Delhi : McGraw-Hill 2010 .
iv, 217 p. 22cm..
9780070700482

Positioning : the battle for your mind

]]> By Ries, Al | Trout, Jack.
New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003 .
xii, 242 p ; 24cm.
9780070495098

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Doing big business on the internet

By Hurley, Brian | Birkwood, Peter .
Bellingham, WA : Self-Counsel Press, 1998 .
xxi, 181 p. ; 25 cm..
15551800292

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Strategic Internet marketing

]]> By Vassos, Tom.
Indianapolis : Que 1996 .
xxii, 326 p. ; 23 cm.
9780789708274

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Positioning - The Battle for your Mind : How to be seen and heard in the Overcrowded Marketplace

By Ries, Al | Trout, Jack.
New York Warner Books 1986 .
x, 213 p. 18 cm..
9780446347949

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Making Niche Marketing Work : How to Grow Bigger by Acting Smaller

By Linneman, Robert E. | Stanton, John L..
Singapore McGraw-Hill 1991 .
xii, 260 p. 20 cm..
9780070379548

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Positioning : the battle for your mind.

]]> By Ries, Al | ; Trout, Jack..
New York, N.W. : McGraw-Hill 2000 .
xii,246 p. 24cm..
9780070533752

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Ogilvy on advertising

]]> By Ogilvy, David, 1911-1999.
New York : Crown, ©1983. Crown 1983 .
224 p. 24 cm..
9780330269858

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Advertising Management : Concepts and Cases

]]> By Mohan, Manendra.
New Delhi : Tata McGraw-Hill 1989 .
418 p. 9780074517802 | 0074517805

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The new maximarketing : The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy

]]> By Rapp, Stan | Collins, Thomas L..
New York McGraw-Hill 1995 .
xx, 330 p. 24 cm..
9780070520332

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Building buzz : how to reach and impress your target audience

By D'Vari, Marisa.
mumbai : sanman & co , 2005 .
253 p. ; 21 cm..
9798179924975

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The retailer and the community : inspirational techniques for marketing the business and enhancing its profile

By Fleming, Peter ; | McColl, Karen.
Kemble : Management Books, 2002 .
229 p. ; 21 cm..
9798179926269

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Differentiate or die survival in our era of killer competition.

By Trout, Jack. | ; Rivkin, Steve..
Hoboken, N.J. : John Wiley & Sons 2008 .
x, 262 p. 23cm..

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Advertising and Promotion, :An Integrated Marketing Communication Perspective

]]> By Belch, George E | Belch, Michael A | Purani , Keyoor.
New Delhi :MGH 2015 .
xliii, 1016p. 9781259026850

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Brand Positioning :Strategies for Competitive Advantage

]]> By Sengupta, Subroto.
New Delhi :Tata McGraw-Hill, 2005 .
xiv, 297p. 24cm. .
9780070581593

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Living on the "adge" in JhandeWalan Thompson

]]> By Gupta, Sunil.
New Delhi : Roli Books 2009 .
xiv, 465 pages ; 22 cm.
9788174367440

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The Arty Farty Party

]]> By Basu, Pratik.
New Delhi : Amaryllis, 2011 .
x, 366p. 18cm. .
9789381506004

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The Unpublished David Ogilvy

By Ogilvy, David, .
London : Profile, 2012 .
213p. 24cm. .

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Social Media Marketing

]]> By Tuten, Tracy L. | Solomon, Michael R..
Boston : Pearson, 2013 .
xvii, 244p. 24cm. .
9789351509240

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