SNU Library Search for 'index-term-genre:"Consumer"'

Marketing

]]> By Kerin, Roger A. | ; Rudelius, William. | ; Hartley, Steven William..
New York, NY : McGraw-Hill/Irwin 2013 .
xlvii, 507 p. ; 28 cm..
9780078028922

]]> Place hold on Marketing

Retail selling : how to achieve maximum retail sales

]]> By Fleming, Peter.
Mumbai Management Books 2000, 1995 .
192 p. ; 25 cm..
8179923827

]]> Place hold on Retail selling

Customer centered growth : five proven strategies for building competitive advantage

]]> By Whiteley, Richard C..
Reading, Mass. : Addison-Wesley Pub., 1996 .
x, 320 p. ; 24 cm..
9780201479676

]]> Place hold on Customer centered growth

Think like your customer.

]]> By Stinnett, Bill.
New York : McGraw Hill, 2005 .
xxiv, 261 p ; 23 cm.
9780071441889

]]> Place hold on Think like your customer.

How to be better at- customer care

]]> By Foster, Timothy R. V..
London : Kogan Page 1999 .
vii, 168 p. ; 22 cm..
9780749429454

]]> Place hold on How to be better at- customer care

Commodities rising : the reality behind the hype and how to really profit in the commodities market

]]> By Christian, Jeffrey M.
Hoboken, N.J. : Wiley, 2006 .
xviii, 250 p. ; 24 cm..
9780471772255

]]> Place hold on Commodities rising

Exploration warehousing : turning business information into business opportunity

]]> By William H Inmon | / R H Terdeman | / Claudia Imhoff.
New York : Wiley 2000 .
xviii, 254 p. ; 25 cm..
9780471374732

]]> Place hold on Exploration warehousing

The 6 imperatives of marketing : lessons from the world's best companies

]]> By Allan J Magrath.
New York, NY : American Management Association 1992 .
196 p. ; 24 cm..
9780814450420

]]> Place hold on The 6 imperatives of marketing

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

]]> By Marshal Cohen.
New York : McGraw-Hill 2006 .
vii, 184 p. ; 24 cm..
9780070616127

]]> Place hold on Why customers do what they do

Consumer behavior : buying, having, and being

]]> By Solomon, Michael R..
Boston : Prentice Hall 2012 .
xxiii, 614 p. ; 29 cm..
9788120346987

]]> Place hold on Consumer behavior

Marketing Management.

]]> By Kotler, Philip. | Keller,Kevin Lane. | Koshy,Abraham..
Delhi : Dorling Kindersley Pvt.Ltd. 2013 .
xxv,596p. | xxvi,756p. 26cm..
9788131767160

]]> Place hold on Marketing Management.

Superior customer value in the new economy : concepts and cases

]]> By Johnson William C | ;Weinstein Art .
Boca Raton, FL : CRC Press, 2004 .
xix, 434 p. 25 cm..
9781574443561

]]> Place hold on Superior customer value in the new economy

The Dollarization Discipline : How Smart Companies Create Customer Value

]]> By Fox, Jeffrey J. | Gregory, Richard C..
Hoboken, New Jersey J Wiley 2004 .
ix, 262 p. 22 cm..
9780471659501

]]> Place hold on The Dollarization Discipline

credit scoring Developing, Validating and Implementing Credit Scoring

]]> By Mays, Elizabeth.
New Delhi Infinity Book 2006 .
xvii, 364 p. 20 cm..
9788179291306

]]> Place hold on credit scoring

Retail selling : how to achieve maximum retail sales

]]> By Fleming, Peter.
New Delhi Jaico Books 2004 .
190 p. : 25 cm..
9788179923825

]]> Place hold on Retail selling

The art of pricing : how to find the hidden profits to grow your business

]]> By Mohammed, Rafi.
New York Crown Business 2005 .
236 p. 22 cm..
9781400080939

]]> Place hold on The art of pricing

Principles of microeconomics.

]]> By Salvatore,Dominick..
New York : Norton 1986 .
xxxiv,633p. 26cm..
9780198062301

]]> Place hold on Principles of microeconomics.

Microeconomics : an integrated approach.

]]> By Besanko, David | ; Braeutigam, Ronald R. | ; Gibbs, Michael..
New Delhi : John Wiley & Sons 2011 .
xxiii,792p. 26cm..
9788126532063

]]> Place hold on Microeconomics

Managing customer value : creating quality and service that customers can see

]]> By Gale, Bradley T. | ; Wood, Robert Chapman.
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International 1994 .
xxii, 424 p. ; 25 cm..
9780029110454

]]> Place hold on Managing customer value

It happened in India : the story of Pantaloons, Big Bazar, central and the great Indian consumer

]]> By Biyani, Kishore | Baishya, Dipayan.
New Delhi : Rupa & Co. 2007 .
xii, 268 p., [8] p. of plates ; 21 cm..
9788129111371

]]> Place hold on It happened in India

ECommerce development : business to consumer

]]> By Microsoft Corporation.
Redmond : Microsoft Press, 1999 .
XVI, 394 str. ; 24 cm..
9780735608917

]]> Place hold on ECommerce development

Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications

]]> By Lindquist, Jay D. | ; Sirgy, M. Joseph.
Cincinnati, Ohio : Atomic Dog Publishing 2003 .
xxii, 598 p. ; 27 cm..
9788177223835

]]> Place hold on Shopper, buyer, and consumer behavior

Knock your socks off selling

]]> By Gitomer, Jeffrey | Zemke, Ron..
New York AMACOM 1999 .
xiv, 205 p. ; 23 cm..
9780814470305

]]> Place hold on Knock your socks off selling

Personal financial literacy

]]> By Ryan, Joan S..
Australia :Cengage Learning 2012 .
xii, 436p. 22cm. .
9780840058294

]]> Place hold on Personal financial literacy

Marketing theory :a student text

]]> By Baker, Michael John.
London : Business Press, 2000 .
vi, 314p. ; 25 cm..
1861525931

]]> Place hold on Marketing theory

Product experience

]]> By Hekkert, Paul, | Schifferstein, H. N J .
Netherlands : Elsevier, 2008 .
xxiii, 662p. 24cm. .
9780080450896

]]> Place hold on Product experience

Marketing Management.

]]> By Kotler, Philip. | Keller,Kevin Lane..
Delhi PHI- India 2005 .
xxxvii,729p. 26cm..
8120327993

]]> Place hold on Marketing Management.

Consumer behavior

]]> By Schiffman, Leon G. | Wisenblit, Joseph | Kumar, Ramesh S .
New Delhi :Pearson Education 2015 .
xxvii, 508p. 24cm. .
9789332537644

]]> Place hold on Consumer behavior

Operations management

]]> By Heizer, Jay H. | ; Render, Barry.
New Delhi :Pearson Education 2015 .
xvii, 762p. 24cm. .
9788131721384

]]> Place hold on Operations management

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

]]> By Reichheld, Frederick F | Markey, Rob.
Boston : Harvard Business Press, 2011 .
xi, 290p. 24cm. .
9781422173350

]]> Place hold on The ultimate question 2.0

Microeconomics

]]> By Pindyck, Robert S. | Rubinfeld, Daniel L. | Metha, Prem L .
New Delhi :Person 2014 .
xxx,674p. 24cm. .
9788131725993

]]> Place hold on Microeconomics

Hooked : How to Build Habit-forming Products

]]> By Eyal, Nir | Hoover, Ryan,.
New York : Portfolio/Penguin, 2014 .
242p. 24cm, .
9780241184837

]]> Place hold on Hooked

Well-designed : how to use empathy to create products people love

]]> By Kolko, Jon.
Boston, : Harvard Business Review Press, 2014 .
viii, 234p. 24cm. .
9781625274793

]]> Place hold on Well-designed

Product development : a structured approach to consumer product development, design, and manufacture

]]> By Mital, Anil | Desai, Anoop | Mital, Aashi | Subramanian, Anand.
Amsterdam USA : Elsevier, 2014 .
xvi, 522p. 24cm. .
9780127999456

]]> Place hold on Product development

Designing Connected Products : UX for the Consumer Internet of Things

]]> By Rowland, Claire; | Goodman, Elizabeth, | Charlier, Martin; | Light, Ann.
Sebastopol, CA : O'Reilly Media, 2015 .
xxviii, 694p. 24cm. .
9781449372569

]]> Place hold on Designing Connected Products

The lean product playbook : how to innovate with minimum viable products and rapid customer feedback.

]]> By Olsen, Dan..
Hoboken : Wiley 2015 .
xxii,309p. :22cm..
9788126560004

]]> Place hold on The lean product playbook

New woman hybridities : femininity, feminism and international consumer culture, 1880-1930.

]]> By Heilmann, Ann..
London ; New York : Routledge 2004 .
xv, 279 pages ; 25 cm..
9780415655743

]]> Place hold on New woman hybridities

Law of torts with law of statutory compensation and consumer protection

]]> By Gandhi, B. M..
Lucknow : Eastern Book Co. 2006 .
xliii,418p. :22cm..
9788170129035

]]> Place hold on Law of torts with law of statutory compensation and consumer protection

Bounded rationality and industrial organization

]]> By Spiegler, Ran..
New York : Oxford University Press 2011 .
ix, 222 pages ; 25 cm..
9780199334261

]]> Place hold on Bounded rationality and industrial organization

Bharat's Consumer protection : law & practice

]]> By V K Agarwal.
New Delhi : Bharat Law House 2016 .
1239 pages ; 25 cm.
9788177372519

]]> Place hold on Bharat's Consumer protection