SNU Library Search for 'index-term-genre:"Marketing ."'

Marketing in the public sector : a roadmap for improved performance

]]> By ;Kotler, Philip. | ; Lee, Nancy..
Upper Saddle River, N.J. : Wharton School Pub. 2007 .
xv, 332 p. ; 24 cm..
9780137060863

]]> Place hold on Marketing in the public sector

Repositioning : marketing in an era of competition, change and crisis.

]]> By Trout, Jack. | Rivkin, Steve..
New York | New Delhi : McGraw-Hill 2010 .
iv, 217 p. 22cm..
9780070700482

]]> Place hold on Repositioning

Marketing warfare

]]> By Ries, Al. | ; Trout, Jack..
.
viii, 216 p. ; 21 cm.
9781259029004

]]> Place hold on Marketing warfare

Markets, marketing and developing countries where we stand and where we are heading.

]]> By Ingenbleek, Paul. | ;Tilburg, Aad van..
Wageningen : Wageningen Academic Publishers 2010 .
192 p. 25cm..
9789086861453

]]> Place hold on Markets, marketing and developing countries where we stand and where we are heading.

Marketing

]]> By Kerin, Roger A. | ; Rudelius, William. | ; Hartley, Steven William..
New York, NY : McGraw-Hill/Irwin 2013 .
xlvii, 507 p. ; 28 cm..
9780078028922

]]> Place hold on Marketing

Marketing ROI : the path to campaign, customer, and corporate profitability

]]> By Lenskold, James .
New York : McGraw-Hill, 2003 .
xiv, 268 p. ; 24 cm..
9780070594180

]]> Place hold on Marketing ROI

Supply chain management : strategy, planning, and operation

]]> By Chopra, Sunil | ; Meindl, Peter.
.
xvi, 457 p. ; 26 cm..
9788177580037

]]> Place hold on Supply chain management

Retail marketing management

]]> By Gilbert, David.
London : Financial Times Management, 1999 .
xii, 356 p. ; 25 cm..
9788178080277

]]> Place hold on Retail marketing management

Web analytics demystified : a marketer's guide to understanding how your web site affects your business

]]> By Peterson, Eric T.
[Portland, OR] : Celilo Group Media ; [San Leandro, Calif.] : CafePress, 2004 .
viii, 240 p. ; 24 cm..
9780974358420

]]> Place hold on Web analytics demystified

Customer relationship management : emerging concepts, tools, and applications

]]> By Jagdish N Sheth | / Atul Parvatiyar | / G Shainesh.
New Delhi : Tata McGraw-Hill Pub. Co. 2001 .
xv, 544 p. ; 25 cm..
9780070435049

]]> Place hold on Customer relationship management

Retailing : an introduction

]]> By Roger Cox | / Paul Brittain.
Harlow : FT Prentice Hall 2004 .
xxvii, 320 p. ; 24 cm..
9780273678199

]]> Place hold on Retailing

The new strategic selling : the unique sales system proven successful by the world's best companies, revised and updated for the 21st century

]]> By Heiman, Stephen E..
New York : Warner Books, 1998 .
x, 433 p. ; 21 cm..
9780749442361

]]> Place hold on The new strategic selling

Beyond MaxiMarketing : the new power of caring and daring

]]> By Rapp, Stan | : Collins, Thomas L.
New York : McGraw-Hill, 1994 .
xxvii, 319 p. ; 23 cm..
9780070513433

]]> Place hold on Beyond MaxiMarketing

Inside the tornado

]]> By Moore, Geoffrey A.
New York : HarperBusiness, 1997 .
xxii, 244 p l 24cm.
9780887308246

]]> Place hold on Inside the tornado

RETAIL MARKETING MANAGEMENT

]]> By GILBERT DAVID.
London : Financial Times Management, . 1999 .
xii, 356 p. ; 25 cm..
9788178080277

]]> Place hold on RETAIL MARKETING MANAGEMENT

The long tail : why the future of business is selling less of more

]]> By Anderson, Chris.
New York : Hyperion, 2006 .
xii, 238 p. . ; 25 cm.
9781905211210

]]> Place hold on The long tail

Retail selling : how to achieve maximum retail sales

]]> By Fleming, Peter.
Mumbai Management Books 2000, 1995 .
192 p. ; 25 cm..
8179923827

]]> Place hold on Retail selling

Market leadership strategies for service companies : creating growth, profits, and customer loyalty

]]> By Terrill, Craig | ; Middlebrooks, Arthur | ; Middlebrook, Arthur.
Lincolnwood, Ill. : NTC Business Books 2000 .
xvi, 268 p. ; 24 cm..
9780844224411

]]> Place hold on Market leadership strategies for service companies

The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients

]]> By Mills, Harry.
New York : American Management Association, 2004 .
xv, 285 p. ; 24cm.
9780814472163

]]> Place hold on The rainmaker's toolkit

Reputation marketing : building and sustaining your organization's greatest asset

]]> By Marconi, Joe.
New York : McGraw-Hill, 2002 .
xiii, 232 p. ; 24 cm..
9780070587649

]]> Place hold on Reputation marketing

Customers.com : how to create a profitable business strategy for the Internet and beyond

]]> By Seybold, Patricia B..
New York : Times Business, 1998 .
xx, 360 p. ; 25 cm..
9780812930375

]]> Place hold on Customers.com

Transforming your go-to-market strategy : the three disciplines of channel management

]]> By Rangan, V. Kasturi | ; Bell, Marie.
Boston : Harvard Business School Press 2006 .
x, 289 p. ; 25 cm..
9781591397663

]]> Place hold on Transforming your go-to-market strategy

When good people behave badly.

]]> By Harvard Business School..
Boston : Harvard Business School Press 2004 .
175 p. ; 21 cm..
9781591395041

]]> Place hold on When good people behave badly.

Kotler on marketing : how to create, win, and dominate markets

]]> By Kotler, Philip.
Great britan Free Publications .
xiv, 255 p. ; 24 cm..
9780684860473

]]> Place hold on Kotler on marketing

According to Kotler : the world's foremost authority on marketing answers your questions

]]> By Kotler, Philip.
New York : AMACOM, 2005 .
xxii, 168 p. ; 23 cm..
9780814472958

]]> Place hold on According to Kotler

Conversations with marketing masters

]]> By Mazur, Laura.
Chichester ; Hoboken, NJ : John Wiley, 2007 .
236 p. ; 24 cm..
9780470025918

]]> Place hold on Conversations with marketing masters

Crossing the chasm : marketing and selling disruptive products to mainstream customers

]]> By Moore, Geoffrey A | McKenna, Regis.
New York, NY : HarperCollinsPublishers, 1991 .
xxi, 227 p | 273p. ; 24cm.
9780066620022 | 9780062292988

]]> Place hold on Crossing the chasm

Trout on strategy : capturing mindshare, conquering markets

]]> By Jack Trout.
New York : McGraw-Hill 2004 .
xiv, 159 p. ; 19 cm..
9780071447287

]]> Place hold on Trout on strategy

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

]]> By Rick Mathieson.
New York : AMACOM 2005 .
(ix, 244 p.) ; 22 cm..
9788120332652

]]> Place hold on Branding unbound

Exploration warehousing : turning business information into business opportunity

]]> By William H Inmon | / R H Terdeman | / Claudia Imhoff.
New York : Wiley 2000 .
xviii, 254 p. ; 25 cm..
9780471374732

]]> Place hold on Exploration warehousing

151 quick ideas to get new customers : attract an endless flow of business at no or little cost

]]> By Jerry R Wilson.
Franklin Lakes, NJ : Career Press 2006 .
190 p. ; 22 cm.
9788182741911

]]> Place hold on 151 quick ideas to get new customers

Complexity, risk, and financial markets

]]> By Edgar E Peters.
New York : John Wiley & Sons 1999 .
xvi, 222 p. ; 22 cm..
9780471399810

]]> Place hold on Complexity, risk, and financial markets

Dot.bomb : my days and nights at an internet Goliath

]]> By Kuo, J. David.
Boston : Little, Brown, 2001 .
314 p. ; 25 cm.
9780316689519

]]> Place hold on Dot.bomb

How to achieve zero-defect marketing

]]> By Allan J Magrath.
New York : AMACOM : Distributed by Quality Resources 1993 .
xv, 174 p. ; 24 cm..
9780814451236

]]> Place hold on How to achieve zero-defect marketing

The 6 imperatives of marketing : lessons from the world's best companies

]]> By Allan J Magrath.
New York, NY : American Management Association 1992 .
196 p. ; 24 cm..
9780814450420

]]> Place hold on The 6 imperatives of marketing

Sales driven : turning your company into a marketing machine

]]> By Jack L Matthews.
Chicago, Ill. : Probus 1993 .
xii, 254 p. ; 26 cm..
9781557384171

]]> Place hold on Sales driven

Crossing the chasm : marketing and selling high-tech products to mainstream customers

]]> By Geoffrey A Moore.
New York : Collins Business Essentials 2006 .
xxi, 227 p. ; 21 cm.
9780060517120

]]> Place hold on Crossing the chasm

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

]]> By Marshal Cohen.
New York : McGraw-Hill 2006 .
vii, 184 p. ; 24 cm..
9780070616127

]]> Place hold on Why customers do what they do

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products

]]> By Chuck Pettis.
New York : AMACOM 1995 .
xiii, 222 p. ; 24 cm..
9780814402436

]]> Place hold on TechnoBrands

Momentum : how companies become unstoppable market forces

]]> By Ron Ricci; | / John Volkmann.
Boston, Mass. : Harvard Business School Press 2003 .
xi, 206 pages ; 24 cm.
9781578515226

]]> Place hold on Momentum

Case studies in marketing : the Indian context .

By Srinivasan, R. .
New Delhi, India : PHI Learning Private Ltd. 2012 .
xvi,368p. 23cm..

]]> Place hold on Case studies in marketing

The borderless world : power and strategy in the global marketplace

]]> By Kenichi Ohmae.
London : PROFILE BOOKS LTD 2003 .
xv, 223 p. ; 18 cm..
9781861975843

]]> Place hold on The borderless world

The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado

]]> By Paul Wiefels; | / Geoffrey A Moore.
New York : HarperBusiness 2002 .
xxii, 323 p. ; 23 cm..
9780066620558

]]> Place hold on The chasm companion

Understanding electronic commerce

]]> By David R Kosiur.
Redmond, Wash. : Microsoft Press 1997 .
x, 287 p. ; 23 cm.
9781572315600

]]> Place hold on Understanding electronic commerce

Achieving BS EN ISO 9000

]]> By Peter Jackson; | / David Ashton..
London : Kogan Page 1995 .
192 p. ; 25 cm..
9780749414405

]]> Place hold on Achieving BS EN ISO 9000

The Greenspan effect : words that move the world's markets

]]> By David B Sicilia; | / Jeffrey L Cruikshank.
New York : McGraw-Hill 2000 .
(xiii, 273 pages) ; 24 cm.
9780071382526

]]> Place hold on The Greenspan effect

Market-Based Management : Strategies for Growing Customer Value and Profitability.

]]> By Best, Roger J..
New Jersey :PHI Learning Pvt.Ltd 2009 .
xxvii,515p. 25cm..
9788120338968

]]> Place hold on Market-Based Management

Marketing Management.

]]> By Kotler, Philip. | Keller,Kevin Lane. | Koshy,Abraham..
Delhi : Dorling Kindersley Pvt.Ltd. 2013 .
xxv,596p. | xxvi,756p. 26cm..
9788131767160

]]> Place hold on Marketing Management.

Business marketing :connecting strategy, relationships, and learning

]]> By Dwyer, F Robert | Tanner, John F .
New Delhi :Tata Mcgraw Hill Publication 2008 .
xxix, 683 p. : 24cm. .
9780070220911

]]> Place hold on Business marketing

Marketing models.

]]> By Lilien, Gary L. | ; Kotler, Philip. | ; Moorthy, K. Sridhar..
Delhi : PHI Learning Pvt. Ltd. 2013 .
xv,803p. 24cm..
9788120314757

]]> Place hold on Marketing models.