SNU Library Search for 'index-term-genre:"Philip Kotler"'

Kotler on marketing : how to create, win, and dominate markets

]]> By Kotler, Philip.
Great britan Free Publications .
xiv, 255 p. ; 24 cm..
9780684860473

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Conversations with marketing masters

]]> By Mazur, Laura.
Chichester ; Hoboken, NJ : John Wiley, 2007 .
236 p. ; 24 cm..
9780470025918

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Lateral marketing : new techniques for finding breakthrough ideas

]]> By Kotler, Philip | Trias de Bes, F.
Hoboken, NJ Wiley 2003 .
xvi, 206 p. 24 cm..
9780471455165

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Principles of Marketing

]]> By Kotler , Philip .
New Delhi : PHI Publication | :Pearson Publication 2008 .
xxxii, i 19, 557p. | xix i 14 514p. | xxiii, 732p. 24cm. .
9788120327993 | 9788131731017

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The marketing of nations : a strategic approach to building national wealth

]]> By Kotler, Philip | Somkid Jatusripitak | Suvit Maesincee, 1961-.
New York Free Press 1997 .
xi, 451 p. 25 cm..
9780684834887

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Marketing management : analysis, planning, implementation, and control

]]> By Kotler, Philip.
Englewood Cliffs, N.J. : Prentice-Hall, 1991 .
xxvi, 756 p. ; 29 cm..
0876926847

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