SNU Library Search for 'su:"Marketing-Management."'

Financial market trends : 74

]]> By OECD.
Paris. : OECD, 1999 .
191 p. ; 22 cm..
9789264161658

]]> Place hold on Financial market trends

Brand leadership

]]> By Aaker, David A. | , Joachimsthaler, Erich,.
New York : The Free Press, 2009 .
351 p. 9780684839240

]]> Place hold on Brand leadership

Rural marketing : Targeting the Non-Urban Consumer

]]> By Velayudhan, Sanal Kumar.
New Delhi. : Response Books., 2002 .
249 p. ; 21 cm..
9780761935889

]]> Place hold on Rural marketing

Strategic market management

]]> By Aaker, David A..
New Delhi. : Wiley (India)., 2011 .
ix, 341 p. ; 23 cm..
9788126536245

]]> Place hold on Strategic market management

Marketing research : an applied orientation

]]> By Malhotra, Naresh K. | Dash, Satyabhushan.
Delhi. : Pearson, 2011 .
xxviii, 948 p. ; 28 cm..
9788131731819

]]> Place hold on Marketing research

A Framework for marketing management.

]]> By Kotler, Philip | Keller, Kevin.
Delhi. : Pearson, 2012 .
288 p. ; 26 cm..
9789332518179

]]> Place hold on A Framework for marketing management.

Services marketing : people, technology, strategy

]]> By Lovelock, Christopher | ; Wirtz, Jochen | ; Chatterjee, Jayanta.
Delhi. : Pearson., 2011 .
xxi, 683 p. ; 28 cm..
9788131759394

]]> Place hold on Services marketing

Consumer behavior

]]> By Schiffman, Leon G. | ; Kanuk, Leslie Lazar | ; Kumar, S. Ramesh.
Dehli. : Pearson., 2010 .
xix, 486 p. ; 29 cm..
9788131731567

]]> Place hold on Consumer behavior

Strategic marketing for nonprofit organizations

]]> By Andreasen, Alan R. | ; Kotler, Philip.
Harlow; | Delhi. : PHI Learning Private Limited, 2007 .
xxii, 504 p. ; 24 cm..
9788120338906

]]> Place hold on Strategic marketing for nonprofit organizations

Rural marketing : text and cases

]]> By Krishnamacharyulu, C. S. G. | ; Ramakrishnan, Lalitha.
New Delhi : Pearson, 2011 .
xviii, 587 p. ; 24 cm..
9788131732632

]]> Place hold on Rural marketing

Marketing : an introduction

By Armstrong, Gary. | ; Kotler, Philip.
Boston | ; Delhi. : Pearson, 2013 .
xxviii, 506 p. ; 29 cm..
0132744031, 9780132744034

]]> Place hold on Marketing

Marketing : an introduction

By Armstrong, Gary. | ; Kotler, Philip.
Boston | ; Delhi. : Pearson, 2013 .
xxviii, 506 p. ; 29 cm..
0132744031, 9780132744034

]]> Place hold on Marketing

Marketing channels

]]> By Coughlan, Anne T....[et.al].
New Delhi. PHI Learning Private Limited, 2008 .
xxii, 602 p. ; 25 cm..
9788120336339

]]> Place hold on Marketing channels

Business Market Management : Understanding, creating, and delivering value.

]]> By Anderson, James C. | Narus, James A | Narayandas, Das | Seshadri , D V R .
Delhi. : Pearson, 2011 .
xxii, 470 p. ; 24 cm..
9788131731635

]]> Place hold on Business Market Management

Churchill/Ford/Walker's sales force management

]]> By Johnston, Mark W. | Marshall, Greg W..
New Delhi. : TMH, 2010 .
xxiv, 537 p. ; 25 cm..
9780070080553

]]> Place hold on Churchill/Ford/Walker's sales force management

Does marketing need reform? : fresh perspectives on the future

By Sheth, Jagdish N. | ; Sisodia, Rajendra S. (ed.by)..
Armonk, N.Y. : M.E. Sharpe, 2006 .
vii, 352 p. ; 26 cm..
(10): 0765616998, 9780765616999

]]> Place hold on Does marketing need reform?

Marketing

By Grewal, Dhruv | ; Levy, Michael..
New Delhi : TMH, 2010 .
xxxi, 536 p. ; 25 cm..
(10): 007066711X, 9780070667112

]]> Place hold on Marketing

Business marketing : connecting strategy, relationships, and learning

]]> By ;Dwyer, F. Robert. | ; Tanner,John F..
Boston : McGraw-Hill Irwin 2009 .
xxv, 678 p. ; 27 cm..
9781428872172

]]> Place hold on Business marketing

Inside the tornado

]]> By Moore, Geoffrey A.
New York : HarperBusiness, 1997 .
xxii, 244 p l 24cm.
9780887308246

]]> Place hold on Inside the tornado

RETAIL MARKETING MANAGEMENT

]]> By GILBERT DAVID.
London : Financial Times Management, . 1999 .
xii, 356 p. ; 25 cm..
9788178080277

]]> Place hold on RETAIL MARKETING MANAGEMENT

Retail selling : how to achieve maximum retail sales

]]> By Fleming, Peter.
Mumbai Management Books 2000, 1995 .
192 p. ; 25 cm..
8179923827

]]> Place hold on Retail selling

Market leadership strategies for service companies : creating growth, profits, and customer loyalty

]]> By Terrill, Craig | ; Middlebrooks, Arthur | ; Middlebrook, Arthur.
Lincolnwood, Ill. : NTC Business Books 2000 .
xvi, 268 p. ; 24 cm..
9780844224411

]]> Place hold on Market leadership strategies for service companies

The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients

]]> By Mills, Harry.
New York : American Management Association, 2004 .
xv, 285 p. ; 24cm.
9780814472163

]]> Place hold on The rainmaker's toolkit

Trout on strategy : capturing mindshare, conquering markets

]]> By Jack Trout.
New York : McGraw-Hill 2004 .
xiv, 159 p. ; 19 cm..
9780071447287

]]> Place hold on Trout on strategy

Marketing Management.

]]> By Kotler, Philip. | Keller,Kevin Lane. | Koshy,Abraham..
Delhi : Dorling Kindersley Pvt.Ltd. 2013 .
xxv,596p. | xxvi,756p. 26cm..
9788131767160

]]> Place hold on Marketing Management.

Marketing models.

]]> By Lilien, Gary L. | ; Kotler, Philip. | ; Moorthy, K. Sridhar..
Delhi : PHI Learning Pvt. Ltd. 2013 .
xv,803p. 24cm..
9788120314757

]]> Place hold on Marketing models.

Basic marketing :a global-managerial approach

]]> By Perreault, William D | Mccarthy, E J .
New Delhi :Tata Mc Graw HIll 2013 .
xviii,844p. 24cm. .
9780070620186

]]> Place hold on Basic marketing

Marketing Management. : A Customer-Oriented Approach.

]]> By Clow,Kenneth E. | ; Baack, Donald..
New Delhi : Sage Publications. 2010 .
xxviii,537p. 26cm..
9781412963121

]]> Place hold on Marketing Management.

Positioning : The Battle for Your Mind

]]> By Ries, Al | Trout, Jack.
New Delhi ; McGraw Hill 2014 .
xii, 246 p. , 18 cm..
9780070533752

]]> Place hold on Positioning

How to write a marketing plan

]]> By Westwood, John.
London ; Philadelphia : Kogan Page 2006 .
vi, 129 p. ; 22 cm.
9780749445546

]]> Place hold on How to write a marketing plan

The Dollarization Discipline : How Smart Companies Create Customer Value

]]> By Fox, Jeffrey J. | Gregory, Richard C..
Hoboken, New Jersey J Wiley 2004 .
ix, 262 p. 22 cm..
9780471659501

]]> Place hold on The Dollarization Discipline

TQM for sales and marketing management

By Cortada, James W..
New York Tata McGraw-Hill 1993 .
xv, 232 p. 20 cm..
9780070237522

]]> Place hold on TQM for sales and marketing management

Lateral marketing : new techniques for finding breakthrough ideas

]]> By Kotler, Philip | Trias de Bes, F.
Hoboken, NJ Wiley 2003 .
xvi, 206 p. 24 cm..
9780471455165

]]> Place hold on Lateral marketing

Focus : the future of your company depends on it

]]> By Ries, Al.
New York HarperBusiness 1996 .
xii, 304 p. 24 cm..
9780887308635

]]> Place hold on Focus

Managing and marketing of financial services. /Indian Institute of Banking & Finance.

By Indian Institute of Banking & Finance..
New Delhi : Taxmann Publications(P) Ltd., 2007 .
378 pages 24 cm.

]]> Place hold on Managing and marketing of financial services.

Strategic market management

]]> By Aaker, David A..
New Delhi. : Wiley (India)., 2011 .
ix, 341 p. ; 23 cm..
9971513900

]]> Place hold on Strategic market management

Managing customer value : creating quality and service that customers can see

]]> By Gale, Bradley T. | ; Wood, Robert Chapman.
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International 1994 .
xxii, 424 p. ; 25 cm..
9780029110454

]]> Place hold on Managing customer value

Retailing management

]]> By Levy, Michael | ; Weitz, Barton | ; Pandit, Ajay | ;.
New Delhi. : McGraw Hill Education (India) Pvt. Ltd., 2012 .
xxxvi, 808 p. ; 25 cm..
9781259004742

]]> Place hold on Retailing management

Markeing Analytics

]]> By Winston, Wayne L .
New Delhi Wiley India 2014 9788126548620

]]> Place hold on Markeing Analytics

Handbook of marketing.

]]> By Weitz, Barton A..
London : SAGE 2002 .
xxii, 582 p. ; 25 cm..
9781412921206

]]> Place hold on Handbook of marketing.

Marketing management : analysis, planning, implementation, and control

]]> By Kotler, Philip.
Englewood Cliffs, N.J. : Prentice-Hall, 1991 .
xxvi, 756 p. ; 29 cm..
0876926847

]]> Place hold on Marketing management

The highly effective marketing plan

]]> By Knight, Peter.
London ; New York : Pearson/Prentice Hall Business 2004 .
vii, 168 p. ; 24 cm..
9780273687863

]]> Place hold on The highly effective marketing plan

Handbook of marketing strategy.

]]> By Shankar, Venkatesh..
Cheltenham, UK ; Northampton, MA : Edward Elgar Pub. 2012 .
xx, 504 pages ; 26 cm.
9781781951545

]]> Place hold on Handbook of marketing strategy.

Trout on strategy :capturing mindshare, conquering markets

]]> By Trout, Jack .
New Delhi :TMH 2009 .
xiv, 159p. 20cm. .
9780070587601

]]> Place hold on Trout on strategy

Profit in the future markets : Insights and strategies for futures and futures options trading

]]> By Bernstein,Jake.
New Delhi ;Vision Books 2002 .
237p. ;24 cm..
8170945208

]]> Place hold on Profit in the future markets

Marketing

]]> By Baines, Paul, | Fill, Chris | Page, Kelly, .
New Delhi :Oxford University Press. 2013 .
xxix, 697. 24cm. .
9780198079446

]]> Place hold on Marketing

Marketing

]]> By Grewal, Dhruv.
New Delhi :Tata Mc Graw Hill Publication 2011 .
xxxv, 683p. 24cm. .
9780071332750

]]> Place hold on Marketing

Principles of marketing

]]> By Kurtz, David L | Boone, Louis E .
New Delhi :Cengage Learning 2011 .
xiix, 655p. 24cm. .
9788131502938

]]> Place hold on Principles of marketing

Principles of Contemporary Lottery Marketing

]]> By /Teresa LA Fleur, Bruce La Fleur.
.-USA :Tlf Pubns Inc 1995 .
192 p. cm. 1883567688

]]> Place hold on Principles of Contemporary Lottery Marketing

Benchmarking and Process Improvement :Making made in india

By Mody, Suresh M .
Mumbai :D L Shah Trust 1999 .
121p. 24cm. .

]]> Place hold on Benchmarking and Process Improvement