SNU Library Search for 'su:"Marketing."'

Data Mining Techniques For Marketing Sales and Customer Relationship Management

By Berry, Michael J.A. | Linoff, Gordon S..
New Delhi Wiley 2008 9788126505176

]]> Place hold on Data Mining Techniques

Shakespeare, Einstein, and the bottom line : the marketing of higher education

]]> By Kirp, David L. .
Cambridge, Mass. : Harvard University Press, 2003 .
vi, 328 p. ; 9780674011465

]]> Place hold on Shakespeare, Einstein, and the bottom line :

Nation of rebels : why counterculture became consumer culture

]]> By Heath, Joseph, 1967- | Potter, Andrew.
New York : HarperBusiness, 2004 .
x, 358 p. ; 9780060745868

]]> Place hold on Nation of rebels :

Campaign it! :achieving success through communication

]]> By Barnard, Alan | ; Parker, C.
London : Kogan Page, 2012 .
x, 222 s. ; 24 cm..
9780749464202

]]> Place hold on Campaign it!

Darwin's Brands Adapting to Succeed

]]> By Halve, Anand Bhaskar,.
New Delhi : SAGE, 2012 .
xvii, 168 p. ; 24 cm..
9788132107156

]]> Place hold on Darwin's Brands Adapting to Succeed

Financial market trends : 74

]]> By OECD.
Paris. : OECD, 1999 .
191 p. ; 22 cm..
9789264161658

]]> Place hold on Financial market trends

Brand leadership

]]> By Aaker, David A. | , Joachimsthaler, Erich,.
New York : The Free Press, 2009 .
351 p. 9780684839240

]]> Place hold on Brand leadership

The Marketing Whitebook, 2013-2014 : decoding diversity : understanding the many facets of India, its consumers and the fast-changing marketscape

]]> By Datta, Prosenjit (ed.by)..
New Delhi : Businessworld, 2013 .
308 p. ; 21 cm..
9789381425053

]]> Place hold on The Marketing Whitebook, 2013-2014

Rural marketing : Targeting the Non-Urban Consumer

]]> By Velayudhan, Sanal Kumar.
New Delhi. : Response Books., 2002 .
249 p. ; 21 cm..
9780761935889

]]> Place hold on Rural marketing

The new emerging market multinationals : four strategies for disrupting markets and building brands

]]> By Chattopadhyay, Amitava | ; Batra, Rajeev | ; Ozsomer, Aysegul.
New Delhi. : Tata McGraw Hill Education Private Limited., 2012 .
xii, 335 p. ; 24 cm..
9781259029226

]]> Place hold on The new emerging market multinationals

Strategic market management

]]> By Aaker, David A..
New Delhi. : Wiley (India)., 2011 .
ix, 341 p. ; 23 cm..
9788126536245

]]> Place hold on Strategic market management

Marketing research : an applied orientation

]]> By Malhotra, Naresh K. | Dash, Satyabhushan.
Delhi. : Pearson, 2011 .
xxviii, 948 p. ; 28 cm..
9788131731819

]]> Place hold on Marketing research

Rural marketing

]]> By Kashyap, Pradeep.
Delhi : Pearson Education, 2012 .
xxv, 301 p. ; 28 cm. .
9788131760352

]]> Place hold on Rural marketing

Consumer behavior : building marketing strategy

]]> By Hawkins, Del I. | ; Mothersbaugh, David L. | ; Mookerjee, Amit..
Boston | ; New Delhi : TMH, 2010 .
xxix, 866 p. 9780070682160

]]> Place hold on Consumer behavior

A Framework for marketing management.

]]> By Kotler, Philip | Keller, Kevin.
Delhi. : Pearson, 2012 .
288 p. ; 26 cm..
9789332518179

]]> Place hold on A Framework for marketing management.

Marketing channels : a management view

]]> By Rosenbloom, Bert.
Australia ; Delhi (India) : South-Western, Cengage Learning, 2013 .
xxiii, 660 p. ; 26 cm..
9788131518427

]]> Place hold on Marketing channels

Services marketing : people, technology, strategy

]]> By Lovelock, Christopher | ; Wirtz, Jochen | ; Chatterjee, Jayanta.
Delhi. : Pearson., 2011 .
xxi, 683 p. ; 28 cm..
9788131759394

]]> Place hold on Services marketing

Consumer behavior

]]> By Schiffman, Leon G. | ; Kanuk, Leslie Lazar | ; Kumar, S. Ramesh.
Dehli. : Pearson., 2010 .
xix, 486 p. ; 29 cm..
9788131731567

]]> Place hold on Consumer behavior

Exploring corporate strategy : text and cases

]]> By Johnson, Garry | ; Scholes, Kevan | ; Whittington, Richard.
Delhi. : Pearson., 2008 .
xxxvi, 1033 p. ; 29 cm..
9788131719251

]]> Place hold on Exploring corporate strategy

Strategic marketing for nonprofit organizations

]]> By Andreasen, Alan R. | ; Kotler, Philip.
Harlow; | Delhi. : PHI Learning Private Limited, 2007 .
xxii, 504 p. ; 24 cm..
9788120338906

]]> Place hold on Strategic marketing for nonprofit organizations

Rural marketing : text and cases

]]> By Krishnamacharyulu, C. S. G. | ; Ramakrishnan, Lalitha.
New Delhi : Pearson, 2011 .
xviii, 587 p. ; 24 cm..
9788131732632

]]> Place hold on Rural marketing

Kellogg on marketing

]]> By Tybout, Alice M. | ; Calder, Bobby J. | ; Kotler, Philip..
New Delhi. : Wiley India., 2010 .
xix, 426 p. ; 24 cm..
9788126528417

]]> Place hold on Kellogg on marketing

Marketing : an introduction

By Armstrong, Gary. | ; Kotler, Philip.
Boston | ; Delhi. : Pearson, 2013 .
xxviii, 506 p. ; 29 cm..
0132744031, 9780132744034

]]> Place hold on Marketing

Marketing : an introduction

By Armstrong, Gary. | ; Kotler, Philip.
Boston | ; Delhi. : Pearson, 2013 .
xxviii, 506 p. ; 29 cm..
0132744031, 9780132744034

]]> Place hold on Marketing

Marketing channels

]]> By Coughlan, Anne T....[et.al].
New Delhi. PHI Learning Private Limited, 2008 .
xxii, 602 p. ; 25 cm..
9788120336339

]]> Place hold on Marketing channels

Marketing theory : foundations, controversy, strategy, resource-advantage theory

]]> By Hunt, Shelby D..
Armonk, N.Y. | ; Chennai : M.E. Sharpe, | ; Yesdee Publication. 2010 .
xvii, 490 p. ; 27 cm..
9789380381176

]]> Place hold on Marketing theory

Marketing theory : foundations, controversy, strategy, resource-advantage theory

]]> By Hunt, Shelby D..
Armonk, N.Y. | ; Chennai : M.E. Sharpe, | ; Yesdee Publication. 2010 .
xvii, 490 p. ; 27 cm..
9789380381176

]]> Place hold on Marketing theory

Business Market Management : Understanding, creating, and delivering value.

]]> By Anderson, James C. | Narus, James A | Narayandas, Das | Seshadri , D V R .
Delhi. : Pearson, 2011 .
xxii, 470 p. ; 24 cm..
9788131731635

]]> Place hold on Business Market Management

Churchill/Ford/Walker's sales force management

]]> By Johnston, Mark W. | Marshall, Greg W..
New Delhi. : TMH, 2010 .
xxiv, 537 p. ; 25 cm..
9780070080553

]]> Place hold on Churchill/Ford/Walker's sales force management

Social Marketing : influencing behaviors for good

]]> By Lee, Nancy R. | Kotler, Philip.
New Delhi : Sage Publication India Pvt. Ltd. 2012 .
xi, 500 p. | xi, 502 p. ; 24 cm..
9788132110200

]]> Place hold on Social Marketing

Does marketing need reform? : fresh perspectives on the future

By Sheth, Jagdish N. | ; Sisodia, Rajendra S. (ed.by)..
Armonk, N.Y. : M.E. Sharpe, 2006 .
vii, 352 p. ; 26 cm..
(10): 0765616998, 9780765616999

]]> Place hold on Does marketing need reform?

Distribution Channels : Understanding and managing channels to market

By Dent, Julian.
New Delhi. : Kogan Page India, 2008 .
xi, 322 p. ; 25 cm..
978749455361

]]> Place hold on Distribution Channels

Marketing

By Grewal, Dhruv | ; Levy, Michael..
New Delhi : TMH, 2010 .
xxxi, 536 p. ; 25 cm..
(10): 007066711X, 9780070667112

]]> Place hold on Marketing

Marketing mistakes and successes.

]]> By ; Hartley Robert F. | ; Claycomb,Cindy..
, New Jersey , Wiley 2014 .
viii, 408 p. ; 23 cm..
9781118078464

]]> Place hold on Marketing mistakes and successes.

Beyond design : the synergy of apparel product development

]]> By ; Keiser,Sandra J. | Garner,Myrna B..
,New York : Bloomsbury 2012 .
xv, 607 p. ; 28 cm..
9781609012267

]]> Place hold on Beyond design

Copywriting : Successful Writing for Design, Advertising and Marketing

]]> By Shaw, Mark.
London ; Laurence King Publishing. 2012 .
240 p. 24.4 cm..
9781780670003

]]> Place hold on Copywriting

Political Marketing in Retrospective and Prospective

]]> By Williams, Christine B. (ed.by). | Newman, Bruce I. (ed.by)..
London | ; New York : Routledge (Taylor and Francis Group), 2013 .
ix, 136 p. ; 26 cm..
9780415627337

]]> Place hold on Political Marketing in Retrospective and Prospective

Routledge Handbook of Political Marketing

]]> By Lees-Marshment, Jennifer.
Abingdon, Oxon ; New York : Routledge, 2012 .
xx, 388 p. ; 26 cm..
9780415579933

]]> Place hold on Routledge Handbook of Political Marketing

Marketing theory : Evolution and evaluation

]]> By Sheth, Jagdish N | ; Gardner, David Morgan | ; Garrett, Dennis E .
New York : Wiley, 1988 .
xi, 231 p. ; 24 cm..
9780471635277

]]> Place hold on Marketing theory

Value merchants : demonstrating and documenting superior value in business markets

]]> By ; Anderson,James C. | ; Kumar,Nirmalya..
Boston, Mass. : Harvard Business School Press 2007 .
xiii, 219 p. ; 25 cm..
9781422103357

]]> Place hold on Value merchants : demonstrating and documenting superior value in business markets

Business marketing : connecting strategy, relationships, and learning

]]> By ;Dwyer, F. Robert. | ; Tanner,John F..
Boston : McGraw-Hill Irwin 2009 .
xxv, 678 p. ; 27 cm..
9781428872172

]]> Place hold on Business marketing

Marketing metrics : the definitive guide to measuring marketing performance

]]> By ; Farris,Paul..
Upper Saddle River, N.J. : FT Press 2010 .
xv, 414 p. ; 24 cm..
9780137058297

]]> Place hold on Marketing metrics

Marketing metrics : the definitive guide to measuring marketing performance

]]> By ; Farris,Paul..
Upper Saddle River, N.J. : FT Press 2010 .
xv, 414 p. ; 24 cm..
9780137058297

]]> Place hold on Marketing metrics

Ted Levitt on Markeing

By Theodore, Levitt. .
United State of America. ;Harvard Business School. 2006 .
viii, 226p. 24cm. .
9781422102080

]]> Place hold on Ted Levitt on Markeing

Consumer behavior : building marketing strategy

]]> By ; Hawkins,Del I. | ; Mothersbaugh, David L..
Boston : McGraw-Hill/Irwin 2007 .
xxiv, 790 p. ; 27 cm..
9780073261546

]]> Place hold on Consumer behavior

New products management.

]]> By ;Crawford, Merle. | ;Di Benedetto, Anthony..
Boston : McGraw-Hill Irwin 2008 .
xviii, 558 p. ; 24 cm..
9780071332651

]]> Place hold on New products management.

Marketing in the public sector : a roadmap for improved performance

]]> By ;Kotler, Philip. | ; Lee, Nancy..
Upper Saddle River, N.J. : Wharton School Pub. 2007 .
xv, 332 p. ; 24 cm..
9780137060863

]]> Place hold on Marketing in the public sector

Repositioning : marketing in an era of competition, change and crisis.

]]> By Trout, Jack. | Rivkin, Steve..
New York | New Delhi : McGraw-Hill 2010 .
iv, 217 p. 22cm..
9780070700482

]]> Place hold on Repositioning

Marketing warfare

]]> By Ries, Al. | ; Trout, Jack..
.
viii, 216 p. ; 21 cm.
9781259029004

]]> Place hold on Marketing warfare

Markets, marketing and developing countries where we stand and where we are heading.

]]> By Ingenbleek, Paul. | ;Tilburg, Aad van..
Wageningen : Wageningen Academic Publishers 2010 .
192 p. 25cm..
9789086861453

]]> Place hold on Markets, marketing and developing countries where we stand and where we are heading.