000			00950nam a22002057a 4500
003			SNU
005			20161115131207.0
008			140108b xxu||||| |||| 00| 0 eng d
020			_a9789381425053
028			_aVariety Books Publishers Distributors _bB-10, Street No.2, West Vinod Nagar, Delhi-92 _cInvoice No. IN749 _d 04/01/2014
082			_a381.095405 DAT
100			_aDatta, Prosenjit (ed.by).
245			_aThe Marketing Whitebook, 2013-2014 _b: decoding diversity : understanding the many facets of India, its consumers and the fast-changing marketscape _c/edited by Prosenjit Datta
250			_a9th ed.
260			_aNew Delhi _b: Businessworld, _c2013.
300			_a308 p. _b: col. ill., col. maps _c; 21 cm.
365			_f499
655			_bMarketing -- India -- Periodicals. _b, Marketing -- India -- Statistics -- Periodicals. _b, Marketing -- India -- Handbooks, manuals, etc. _b, Datta, Prosenjit. (editor).
942			_2ddc _cBOOK
999			_c10152 _d10152