| 000 | 01043nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20140109155550.0 | ||
| 008 | 140109b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259029226 | ||
| 028 |
_aVariety Books Publishers Distributors, _bB-10, Street No.2, West Vinod Nagar, Delhi-92 _c Invoice No. IN749 _d 04/01/2014 |
||
| 082 | _a658.827 CHA | ||
| 100 |
_aChattopadhyay, Amitava _a; Batra, Rajeev _a; Ozsomer, Aysegul |
||
| 245 |
_aThe new emerging market multinationals _b: four strategies for disrupting markets and building brands _c/ Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer |
||
| 250 | _bTMH edition. | ||
| 260 |
_aNew Delhi. _b: Tata McGraw Hill Education Private Limited., _c2012. |
||
| 300 |
_axii, 335 p. _c; 24 cm. |
||
| 365 | _f625 | ||
| 655 |
_bManagement. _b, Branding (Marketing). _b, Strategic planning. _b, Chattopadhyay, Amitava. _b, Batra, Rajeev _b, Ozsomer, Aysegul _b, and The new emerging market multinationals : four strategies for disrupting markets and building brands. |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c10175 _d10175 |
||